1. Selecting A Data Analysis Tool
2. Researching On Website’s Performance / Operations
3. Identifying What To Test
4. Formulating A Hypothesis
5. Selecting Your Goals
6. Segmenting Your Target Audience
7. Calculating Your Sample Size
8. Creating Variations
9. Selecting The Testing Method
10. Managing And Anticipating Problems Of AB Testing
11. Prioritizing Your Testing Opportunities
12. Identifying And Eliminating Confounding Variables
13. Preparing Your Test
14. Running The Test
15. Analyzing The Results And Deployment
16. Interpreting The Results Of The Test
17. Replicating The Test
18. Reporting Your Findings